The charitable collaboration beer with Jackalope will be available starting October 6
September 13, 2022 – Von Elrod’s Beer Hall & Kitchen and Jackalope Brewing Company will soon offer the Von Elrod’s Neighborhood Pilsner (4.5% ABV) in cans, just in time for Oktoberfest! Fans can acquire these special cans at Von Elrod’s Beer Hall & Kitchen starting October 6.
This traditional German-style pilsner is a crisp light-bodied beer, prominently featuring German Noble hops complemented by gently kilned Pilsen malt. The year-round collaboration beer is offered at Von Elrod’s as well as all M.L.Rose Craft Beer & Burger locations, with a portion of proceeds from every beer sold going to local neighborhood organizations and charities. Since it launched in 2019, more than 68,000 beers have been poured, and more than $17,000 has been donated. The spirit of this neighborhood beer will continue once these 16oz cans are available at Von Elrod’s this October.
“It’s fun to serve a beer that stokes conversation, drinks easy in a pint, stein or can, and does good for the community,” said Austin Ray, owner of Von Elrod’s. “The can brings this beer to life even more, and we’re excited to see them everywhere at Oktoberfest at Von Elrod’s.”
Jackalope Brewing Company will add Von Elrod’s Neighborhood Pilsner to their tap offerings at The Ranch taproom, 429B Houston Street. Starting in November and for the foreseeable future, it will be their featured nonprofit pairing beer, with 20% of proceeds going to neighborhood organizations and charities.
“We have loved making this beer for the past three years, and it’s clear that Von Elrod’s guests are big fans – we brew a lot of it to keep up with demand,” said Jackalope president Steve Wright. “When it came time to can the beer, we made a few tweaks to the recipe to highlight the German Noble hops in this classic German-style Pilsner. We are so excited to make Oktoberfest the launch party for Von Elrod’s Neighborhood Pilsner. Cheers!”
About Von Elrod’s Beer Hall & Kitchen
Inspired by Oktoberfest, Von Elrod’s Beer Hall & Kitchen is a larger-than-life destination for exceptional food, beer, and camaraderie. By combining our beer hall concept with an in-house butchery, bakery, wood grill and smoker, Von Elrod’s has quickly become a well-loved restaurant in Germantown.
Von Elrod’s is owned and operated by Austin Ray as part of A.Ray Hospitality, a Nashville-based hospitality group that also owns and operates M.L.Rose Craft Beer & Burgers and Melrose Billiard Parlor. For more information, visit A.Ray Hospitality online.
About Jackalope Brewing Company
Jackalope Brewing Company has been a force in the Nashville craft beer community since opening its doors in 2011. One of the first women-founded and women-led breweries in the country, Jackalope has maintained a commitment to quality beer, community involvement, and sustainability – all while having a little bit of fun!
Jackalope Brewing Company’s taproom and brewery is located in the heart of Wedgewood-Houston neighborhood in Nashville. The Ranch taproom is open Tuesday through Sunday and has original beers on tap, a dog-friendly patio, brewery tours, weekly events, and The Loft Private Event Space. For more information visit Jackalope’s website.
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Amanda Virgillito, Squeaky Wheel Public Relations